From Deb's Desk

With so much conversation about AI and marketing firms scrambling to stay ahead of it, it was no surprise that many vet practices took a watch and wait position, parking their marketing plans for this year. Now is the time to think about what 2026 could look like.

If you recently opened your vet practice or have experimented with boosting sales, you’ll know that paid ads only do so much. Learn the power of SEO.

Should I write articles for my vet practice? Writing and posting articles is part of the game if you want your vet practice to be visible and reach new clients.

You are not alone if you own a vet practice and don’t market your clinic. This can be a real opportunity for you, or you may be treading water and not even know it.

Vet clinics are busy, and when they engage with a specialist veterinary practice website, they must be able to navigate the site easily and find what they’re looking for without going through a maze of unhelpful steps.

As part of any marketing strategy, vet practices must have a high-functioning, performance-optimised website.

In today’s world of online everything, knowing what is happening behind the scenes of algorithms, Google, and AI is critical. We can help.

In this article, I explain how AI is changing how pet owners search for vets. Learn why visibility is shifting, what it means for your clinic, and how to stay ahead in FY26.