From Deb's Desk

Potential new clients are in a dilemma about their digital marketing and digital footprint. Choosing between a free generic website or a customised one?

What can be forgotten in all the noise and hustle is the deeper understanding of the marketing/clinic relationship

As more people adopt AI as a search tool, ensuring your website is optimised for AEO becomes critically important.

For many vet practices they get a lot right. Marketing their practices, however, is an area that often requires examination.

You care for animals, but ultimately, you’re in the people business and at the end of the day, people do business with people

While each practice and service is unique and has its own defining characteristics, I observed two common hurdles that were stifling their potential to grow and the opportunity to stake a claim in their respective fields of expertise or localities.

Reputation alone does not guarantee success. If clients are unaware of you, they will likely go elsewhere. A must-read for independent vet clinic owners.

With so much conversation about AI and marketing firms scrambling to stay ahead of it, it was no surprise that many vet practices took a watch and wait position, parking their marketing plans for this year. Now is the time to think about what 2026 could look like.