From Deb's Desk

For many vet practices they get a lot right. Marketing their practices, however, is an area that often requires examination.

You care for animals, but ultimately, you’re in the people business and at the end of the day, people do business with people

While each practice and service is unique and has its own defining characteristics, I observed two common hurdles that were stifling their potential to grow and the opportunity to stake a claim in their respective fields of expertise or localities.

Reputation alone does not guarantee success. If clients are unaware of you, they will likely go elsewhere. A must-read for independent vet clinic owners.

With so much conversation about AI and marketing firms scrambling to stay ahead of it, it was no surprise that many vet practices took a watch and wait position, parking their marketing plans for this year. Now is the time to think about what 2026 could look like.

If you recently opened your vet practice or have experimented with boosting sales, you’ll know that paid ads only do so much. Learn the power of SEO.

Should I write articles for my vet practice? Writing and posting articles is part of the game if you want your vet practice to be visible and reach new clients.

You are not alone if you own a vet practice and don’t market your clinic. This can be a real opportunity for you, or you may be treading water and not even know it.