© Copyright Specialist Vet Marketing 2026
Help Shape the Future of Veterinary Marketing
At Specialist Vet Marketing Group (SVMG), we work exclusively within the veterinary industry, helping practices and industry partners build stronger brands, clearer communication, and more effective marketing systems.
We combine veterinary understanding with strategic marketing expertise to deliver websites, digital systems and communication that genuinely support business growth.
As our team continues to grow, we’re looking for a Project Writer & WordPress Content Specialist to join us.
This Is Not a Traditional Writing Role
We’re looking for someone who can think strategically, communicate professionally, and work confidently within modern digital systems.
Our writers are involved throughout the full website and marketing process — from client conversations and brand messaging through to content implementation inside WordPress.
You’ll work directly with:
- veterinary practices
- veterinary industry businesses
- internal strategists and developers
- project and marketing teams
This role is ideal for someone who enjoys both communication and execution — someone who understands that strong content, clear structure, user experience and visual presentation all work together.
About SVMG
Specialist Vet Marketing Group was built specifically for the veterinary industry. We understand the realities of veterinary business because our leadership team combines veterinary practice ownership experience with more than 15 years in marketing and digital strategy.
We work with:
- veterinary practices
- specialist hospitals
- suppliers and wholesalers
- veterinary service providers
- pharmaceutical and industry partners
Our clients value strategic thinking, clarity, structure and accountability — not fragmented marketing or disconnected execution.
What You’ll Be Doing
Website & Content Development |
Client Communication |
Brand & Strategy Support |
|
|
|
What We’re Looking For
We’re looking for someone who:
- writes clearly and professionally
- communicates confidently with clients
- understands branding and digital communication
- is comfortable working directly in WordPress
- enjoys structure, systems and organisation
- can balance creativity with practical execution
- is proactive and solutions-focused
- works well in collaborative teams
- is interested in the veterinary industry
Veterinary experience is highly regarded, but not essential.
What matters most is your ability to learn quickly, communicate well, and think strategically.
Skills & Experience
Essential
- Website/content writing experience
- WordPress experience
- Strong client communication skills
- Understanding of website structure and UX
- Excellent written English and attention to detail
- Ability to manage multiple projects and deadlines
- Confidence working within collaborative digital teams
Highly Regarded
- Veterinary or healthcare industry experience
- Agency or digital marketing experience
- SEO/AEO knowledge
- Brand strategy or messaging experience
- Image sourcing and visual content experience
Why Work With Us?
At SVMG, we’re a modern, structured marketing organisation within the veterinary industry.
We value:
- strategic thinking
- initiative
- professionalism
- collaboration
- continuous improvement
- clarity and accountability
You’ll be part of a growing team focused on creating high-quality work while building smarter systems and workflows for the future.
This is an opportunity to grow with a business that is actively evolving and expanding within a specialised industry sector.
Position Details
Role
Project Writer & WordPress Content Specialist
Location
Remote
Employment Type
Flexible depending on experience
Apply Now
If you’re looking for a role that combines writing, strategy, client communication and digital implementation — we’d love to hear from you.
Please complete the application form below and include:
- your resume
- examples of website or digital content work
- details of your WordPress experience
- any veterinary, healthcare or agency experience
Industry Partners
Structured marketing drives growth. We make it happen.
- Turn fragmented activity into one connected system
- Work with a team that understands the veterinary industry
- Drive clear direction, ownership, and measurable results
Veterinary Practices
A stronger presence. Better clients. Marketing taken care of.
- Build a credible, professional market presence
- Attract more of the right clients
- Hand over marketing to a team that understands practice
Trusted by veterinary
businesses across Australia
Dustin Fromm
I can’t speak highly enough of Deb, Pete and all of the amazing people at Specialist Vet Marketing. From the moment we met, my wife and I felt so at ease, and we truly felt that we were in safe hands. Since that day, among many other things, SVM have helped us launch an amazing website, create beautiful flyers, pamphlets, posters…
Perin Patterson
Deb and her team have helped us create a new website which is a brilliant representation for our team and the service we aim to provide. The team’s communication and understanding was always quick and made the process pretty easy. Her photographer did a fabulous job with both team, action and patient shots….
Nicole Melhem
Deb and the team were wonderful at listening and understanding our needs. They did a fantastic job creating our website which really showcases who we are and what we have to offer. It was great to be able to hand this project over and have everything taken care of to bring our online presence up to the level we needed.
Rachel Korman
We have just had Deb review our plans and revamp our website and as the business director I couldn’t be more happy with the process and the outcome. Deb and her teams attention to detail is second to none and I found the whole process actually inspirational to get on and get our business flying.
Frequently Asked Questions
Find answers to common questions about our clinic and your pet’s visits below.
What is a veterinary growth system and how does SVMG run it?
A veterinary growth system brings structure to the parts of marketing that often operate separately: positioning, content, search, campaigns and reporting. SVMG operates that system end-to-end, so activity is not just happening, it is connected, measurable and aligned with how the veterinary market actually makes decisions.
How is SVMG different from a typical veterinary marketing agency?
Most agencies deliver services in separate pieces: a website, campaign, content plan or ads. SVMG works at the system level, taking ownership of how those pieces connect, perform and support long-term visibility, positioning and growth.
Do you build tailored growth systems for veterinary practices and industry partners?
Yes. Veterinary practices and industry partners operate differently, so the system needs to reflect the audience, decision process and commercial reality of each business. For clinics, that may mean attracting better-fit clients and protecting position; for industry partners, it may mean improving visibility, sales support and market response.
Can SVMG fix veterinary marketing that feels disjointed or not working?
In most cases, disjointed marketing is not caused by a lack of effort. It happens when activity is spread across channels without a clear structure behind it. That’s where bringing everything into one connected system changes how the business is understood and how it performs.
How does SVMG help veterinary businesses grow through Google, search and AI?
Search is shifting from broad keywords to more specific, question-led queries across Google and AI tools. SVMG builds search and content into the system, so veterinary businesses are easier to find, easier to understand and better positioned when the right clients, clinics or decision-makers are actively looking.
Is SVMG the right fit if we already have marketing in place?
Yes, especially if the activity is there but the direction is unclear. What typically happens is marketing exists across websites, content, social, email or ads, but no one is owning how it all works together. SVMG steps in where structure, accountability and stronger market alignment are needed.