© Copyright SVMG (Specialist Vet Marketing Group) 2026
Veterinary Practice Marketing Articles
We checked 50 vet clinic websites. Here’s what was missing. – November 4, 2026
We audited 50 Australian vet clinic websites. From missing team details to outdated content, the findings reveal why website strategy matters.
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We Tested How AI Recommends Vet Clinics. The Results Surprised Us. – November 3, 2026
What makes AI recommend one vet clinic over another? We tested ChatGPT and Google across Australia. Some findings confirmed what we knew, while others surprised us!
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How AI Search is Changing the Way Pet Owners Find Veterinary Clinics – October 13, 2026
AI search is changing how pet owners find a vet, and most clinics don’t know they’re missing from the results.
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In-House Marketing vs Agency for Veterinary Businesses – September 8, 2026
In-house marketing vs agency support is not a simple salary-to-retainer comparison. Discover what an outsourced marketing team can give your veterinary business.
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Making Sense of Marketing for the Veterinary Profession – August 26, 2026
A recent talk by SVMG Founder Deb Croucher gave vets a practical framework for making sense of veterinary marketing and their own practice priorities.
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Why Advertising Alone Is Not a Veterinary Marketing Growth Strategy – August 5, 2026
While paid advertising has its place in the digital marketing mix for veterinary practices, it shouldn’t be the backbone of your plan.
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The Hidden Cost of Sending Pet Owners Elsewhere Online – July 24, 2026
When pet owners click away from your website to a third-party booking tool or directory, they don’t always come back. Here’s what that costs your clinic and what to do about it.
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Before You Buy an AI Visibility Audit for Your Veterinary Business – July 17, 2026
Unsolicited AI visibility audits are the new SEO pitches for veterinary businesses. Before you assume you’re missing out, here’s what you need to know.
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How Modern Pet Owners Decide Which Vet to Trust – June 25, 2026
A lot of research goes into selecting a medical provider for one of the family’s most adored members. Here’s how modern pet owners choose a vet.
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Veterinarians: Stop Trying to Keep Up With Every Marketing Trend – June 9, 2026
AI, SEO, TikTok and endless marketing trends can leave veterinary businesses feeling overwhelmed. Learn why a clear marketing strategy is far more important.
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