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Reaching colleagues and owners
Veterinary referral centre marketing is challenging because the content has to relate to both pet owners and time-poor veterinary colleagues.
Advanced Animal Dentistry struggled with this challenge and also knew their brand was dated and in need of a refresh.
A better-organised, more effective website was the key first step with clear, easily navigable areas for vets and owners.
We also upgraded the team’s brand to better reflect the team’s professionalism and expertise. Supportive marketing strategies and collateral continue to increase awareness of the team’s important services and educate vets and owners.
Our experience has been flawless, and our expectations exceeded
“My team and I had been slowly realising that maintaining (and building!) a modern and effective website was getting beyond us, and that we needed help moving forward with our digital presence. We started a journey to find a group who we could trust to do this for us, and develop for us a website that would portray who we were and what we were about to our potential clients. However we also wanted to build up those potential clients as well, so a team who could create a site that would encourage more people to find out about us became a very important point as well.
As we discussed our needs further we became aware that what we were after was really someone who could provide not just a website, but someone who could create an actual marketing plan, along with the tools, to expand our online profile, and the growth that follows.
We found Deb and the team at Specialist Vet Marketing.
Deb has delivered on all of these things, and more. This is not only because of the close consultation she has cultivated throughout the development phase (and continuing through launch) but because of her close ties to our profession. Deb has the inside on what we want and need, because she has lived our lives – Deb has been a practicing Veterinarian, and understands us.
Having been there and done that, her inside insight has been invaluable to creating a marketing plan with a website that I, my business partner (Bec) and team are very proud of.
Deb has been instrumental in developing a marketing plan for our business that has increased our presence and recognition with our targeted audience. Having practised as a Vet, Deb is keenly aware of our needs. Having followed and developed her passion for marketing and digital development, Deb has the knowledge and skills to provide and put in place the answers to those needs.
We are so happy that we found Deb and the team. Our experience has been flawless, and our expectations exceeded. We see ourselves partnering with Deb for a long time to come.”
Aaron Forsayeth, Advanced Animal Dentistry
View Advanced Animal Dentistry’s website here.
Marketing for veterinary practices
Structured, commercially focused marketing across brand, digital, and communication
Dustin Fromm
I can’t speak highly enough of Deb, Pete and all of the amazing people at Specialist Vet Marketing. From the moment we met, my wife and I felt so at ease, and we truly felt that we were in safe hands. Since that day, among many other things, SVM have helped us launch an amazing website, create beautiful flyers, pamphlets, posters…
Perin Patterson
Deb and her team have helped us create a new website which is a brilliant representation for our team and the service we aim to provide. The team’s communication and understanding was always quick and made the process pretty easy. Her photographer did a fabulous job with both team, action and patient shots….
Nicole Melhem
Deb and the team were wonderful at listening and understanding our needs. They did a fantastic job creating our website which really showcases who we are and what we have to offer. It was great to be able to hand this project over and have everything taken care of to bring our online presence up to the level we needed.
Rachel Korman
We have just had Deb review our plans and revamp our website and as the business director I couldn’t be more happy with the process and the outcome. Deb and her teams attention to detail is second to none and I found the whole process actually inspirational to get on and get our business flying.
Frequently Asked Questions
Find answers to common questions about our clinic and your pet’s visits below.
What is a veterinary growth system and how does SVMG run it?
A veterinary growth system brings structure to the parts of marketing that often operate separately: positioning, content, search, campaigns and reporting. SVMG operates that system end-to-end, so activity is not just happening, it is connected, measurable and aligned with how the veterinary market actually makes decisions.
How is SVMG different from a typical veterinary marketing agency?
Most agencies deliver services in separate pieces: a website, campaign, content plan or ads. SVMG works at the system level, taking ownership of how those pieces connect, perform and support long-term visibility, positioning and growth.
Do you build tailored growth systems for veterinary practices and industry partners?
Yes. Veterinary practices and industry partners operate differently, so the system needs to reflect the audience, decision process and commercial reality of each business. For clinics, that may mean attracting better-fit clients and protecting position; for industry partners, it may mean improving visibility, sales support and market response.
Can SVMG fix veterinary marketing that feels disjointed or not working?
In most cases, disjointed marketing is not caused by a lack of effort. It happens when activity is spread across channels without a clear structure behind it. That’s where bringing everything into one connected system changes how the business is understood and how it performs.
How does SVMG help veterinary businesses grow through Google, search and AI?
Search is shifting from broad keywords to more specific, question-led queries across Google and AI tools. SVMG builds search and content into the system, so veterinary businesses are easier to find, easier to understand and better positioned when the right clients, clinics or decision-makers are actively looking.
Is SVMG the right fit if we already have marketing in place?
Yes, especially if the activity is there but the direction is unclear. What typically happens is marketing exists across websites, content, social, email or ads, but no one is owning how it all works together. SVMG steps in where structure, accountability and stronger market alignment are needed.