© Copyright Specialist Vet Marketing 2026
We have worked with Vetaround since 2012, and over that time, Ari has relied on his website and marketing to grow his primary care mobile veterinary practice.
Our focus on Google and writing quality content has been a hugely effective strategy, delivering an excellent return on investment.
In the competitive Sydney marketplace, it’s also crucially important that Vetaround’s website and marketing are unique and stand out from the crowd.
And for Ari this means that his website must reflect his absolute commitment to quality and compassionate care of his clients and patients.
Huge impact on our business
“Deb Croucher and her team are a fountain of knowledge on all aspects of digital marketing and social media, and we’re really grateful for their knowledge and expertise and the huge impact it has had on our business.” Dr Ari Ende
Marketing for veterinary practices
Structured, commercially focused marketing across brand, digital, and communication
Trusted by veterinary
businesses across Australia
Dustin Fromm
I can’t speak highly enough of Deb, Pete and all of the amazing people at Specialist Vet Marketing. From the moment we met, my wife and I felt so at ease, and we truly felt that we were in safe hands. Since that day, among many other things, SVM have helped us launch an amazing website, create beautiful flyers, pamphlets, posters…
Perin Patterson
Deb and her team have helped us create a new website which is a brilliant representation for our team and the service we aim to provide. The team’s communication and understanding was always quick and made the process pretty easy. Her photographer did a fabulous job with both team, action and patient shots….
Nicole Melhem
Deb and the team were wonderful at listening and understanding our needs. They did a fantastic job creating our website which really showcases who we are and what we have to offer. It was great to be able to hand this project over and have everything taken care of to bring our online presence up to the level we needed.
Rachel Korman
We have just had Deb review our plans and revamp our website and as the business director I couldn’t be more happy with the process and the outcome. Deb and her teams attention to detail is second to none and I found the whole process actually inspirational to get on and get our business flying.
Frequently Asked Questions
Find answers to common questions about our clinic and your pet’s visits below.
What is a veterinary growth system and how does SVMG run it?
A veterinary growth system brings structure to the parts of marketing that often operate separately: positioning, content, search, campaigns and reporting. SVMG operates that system end-to-end, so activity is not just happening, it is connected, measurable and aligned with how the veterinary market actually makes decisions.
How is SVMG different from a typical veterinary marketing agency?
Most agencies deliver services in separate pieces: a website, campaign, content plan or ads. SVMG works at the system level, taking ownership of how those pieces connect, perform and support long-term visibility, positioning and growth.
Do you build tailored growth systems for veterinary practices and industry partners?
Yes. Veterinary practices and industry partners operate differently, so the system needs to reflect the audience, decision process and commercial reality of each business. For clinics, that may mean attracting better-fit clients and protecting position; for industry partners, it may mean improving visibility, sales support and market response.
Can SVMG fix veterinary marketing that feels disjointed or not working?
In most cases, disjointed marketing is not caused by a lack of effort. It happens when activity is spread across channels without a clear structure behind it. That’s where bringing everything into one connected system changes how the business is understood and how it performs.
How does SVMG help veterinary businesses grow through Google, search and AI?
Search is shifting from broad keywords to more specific, question-led queries across Google and AI tools. SVMG builds search and content into the system, so veterinary businesses are easier to find, easier to understand and better positioned when the right clients, clinics or decision-makers are actively looking.
Is SVMG the right fit if we already have marketing in place?
Yes, especially if the activity is there but the direction is unclear. What typically happens is marketing exists across websites, content, social, email or ads, but no one is owning how it all works together. SVMG steps in where structure, accountability and stronger market alignment are needed.