Articles

In today’s world of online everything, knowing what is happening behind the scenes of algorithms, Google, and AI is critical....

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In this article, I explain how AI is changing how pet owners search for vets. Learn why visibility is shifting,...

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In this article, I unpack the branding and marketing essentials for specialist vet centres and share practical strategies to help...

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Is your vet website ready for AI search? In this article, I focus on optimising your website for AI search...

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This article explains the steps to assessing your vet clinic's brand and marketing so you can identify the issues and...

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In this article, I cover each area of branding and marketing a new vet practice and offer a downloadable checklist...

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For both primary care and referral vet practices, the best return on marketing investment comes from adding information to your...

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Do you need a blog on your veterinary website? In this article, I discuss why a good blog grows your...

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Is Google, Chat GPT or Bing the future? The changing search landscape, what it means for your vet practice, and...

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Dustin Fromm

I can’t speak highly enough of Deb, Pete and all of the amazing people at Specialist Vet Marketing. From the moment we met, my wife and I felt so at ease, and we truly felt that we were in safe hands. Since that day, among many other things, SVM have helped us launch an amazing website, create beautiful flyers, pamphlets, posters…

Perin Patterson

Deb and her team have helped us create a new website which is a brilliant representation for our team and the service we aim to provide. The team’s communication and understanding was always quick and made the process pretty easy. Her photographer did a fabulous job with both team, action and patient shots….

Nicole Melhem

Deb and the team were wonderful at listening and understanding our needs. They did a fantastic job creating our website which really showcases who we are and what we have to offer. It was great to be able to hand this project over and have everything taken care of to bring our online presence up to the level we needed.

Rachel Korman

We have just had Deb review our plans and revamp our website and as the business director I couldn’t be more happy with the process and the outcome. Deb and her teams attention to detail is second to none and I found the whole process actually inspirational to get on and get our business flying.

Frequently Asked Questions

Find answers to common questions about our clinic and your pet’s visits below.

A veterinary growth system brings structure to the parts of marketing that often operate separately: positioning, content, search, campaigns and reporting. SVMG operates that system end-to-end, so activity is not just happening, it is connected, measurable and aligned with how the veterinary market actually makes decisions.

Most agencies deliver services in separate pieces: a website, campaign, content plan or ads. SVMG works at the system level, taking ownership of how those pieces connect, perform and support long-term visibility, positioning and growth.

Yes. Veterinary practices and industry partners operate differently, so the system needs to reflect the audience, decision process and commercial reality of each business. For clinics, that may mean attracting better-fit clients and protecting position; for industry partners, it may mean improving visibility, sales support and market response.

In most cases, disjointed marketing is not caused by a lack of effort. It happens when activity is spread across channels without a clear structure behind it. That’s where bringing everything into one connected system changes how the business is understood and how it performs.

Search is shifting from broad keywords to more specific, question-led queries across Google and AI tools. SVMG builds search and content into the system, so veterinary businesses are easier to find, easier to understand and better positioned when the right clients, clinics or decision-makers are actively looking.

Yes, especially if the activity is there but the direction is unclear. What typically happens is marketing exists across websites, content, social, email or ads, but no one is owning how it all works together. SVMG steps in where structure, accountability and stronger market alignment are needed.